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Ad Age Marketer's Brief

A psychologist’s advice for brands dealing with the pandemic

Mar 25, 2020

Consumer psychologist Kit Yarrow explains what messages will and won’t work amid the coronavirus outbreak. Plus, what strategies consumers can use to restore consumer confidence.

Coronavirus response ads begin

Mar 20, 2020

An update on the latest marketing news surrounding the pandemic, including how coronavirus response ads from Guinness and Ford are being received. Ad Age’s E.J. Schultz, Jessica Wohl and Adrianne Pasquarelli discuss that, plus a surprisingly optimistic ad spending forecast. We also take a look at how restaurants...

How marketers are handling COVID-19

Mar 18, 2020

Ad Age is closely following the impact novel coronavirus is having on marketers. In the latest episode of the Marketer’s Brief podcast, Ad Age’s E.J. Schultz, Adrianne Pasquarelli and Jessica Wohl discuss some of their latest findings. Be sure to check out AdAge.com for our continuing coronavirus coverage.

Mike Haracz dishes on Szechuan Sauce, Wendy’s and barbecue-related shenanigans

Mar 11, 2020

Mike Haracz joins Marketer’s Brief to discuss his path toward becoming a chef, his tenure at McDonald’s, promoting Wendy’s breakfast, gaming, and his go-to spices.

Building a food community

Mar 4, 2020

Amanda Hesser, CEO of Food52, talks about how the company is expanding into new areas and how the brand’s audience drives the business.