Feb 23, 2022
Hassan joins Marketer’s Brief to outline her priorities
Feb 16, 2022
We get the story behind Carvertise, which strikes deals with drivers of rideshare cars for vehicle ads. The firm is on track to reach $20 million in ad sales and works with brands ranging from Netflix to DoorDash, while leveraging a network of some 550,000 registered drivers. Co-founder Greg Star reveals the secrets...
Feb 7, 2022
Ad Age journalists dissect what to expect during the ad industry's biggest day of the year, including early themes emerging as brands begin to release their ads.
Feb 2, 2022
The Association of National Advertisers recently launched a probe of programmatic media buying, and unlike such efforts in the past, has hired an investigative firm to follow the money. Even so, ANA CEO Bob Liodice says the goal isn’t to find wrongdoing or get the Justice Department involved. He also talks about signs...