Apr 27, 2022
Senior VP Cara Pratt on how the image and purpose of retail media is moving beyond promotions, agencies and brand marketers are getting more involved, and flipping the funnel
Apr 20, 2022
CMO Ed Plummer talks about a recent e-commerce campaign with Charles Barkley, women’s sports integrations and what marketing lies ahead.
Apr 6, 2022
The veteran marketer and new CMO of the New York Mets discusses the convergence of baseball and advertising from international opportunities to sponsor patches on uniforms