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Ad Age Marketer's Brief

May 25, 2022

Founder Sam Calagione discusses the evolution of one of craft brewing’s biggest successes—and why young consumers want something other than what’s in their parents’ refrigerators

May 18, 2022

Behr’s Global CMO Jodi Allen talks about DIY millennials and why a paint brand needs an NFT.

May 11, 2022

Kathy Parker, chief marketing officer for Patron and Grey Goose at Bacardi Limited, takes us behind the marketing strategies for the tequila and vodka brands. That includes how Grey Goose tapped Paris Hilton for a Grammys promotion that included an NFT and what Patron is doing to ride the rising popularity of Formula One.

May 4, 2022

Katie Williams, U.S. chief marketing officer of GSK Consumer Health, which soon will be an independent company called Haleon, on how the company is managing the transition.

May 2, 2022

With this episode we kick off a new monthly series looking at purpose marketing with Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency. We start with a look at Earth Day campaigns, and also examine Hellmann’s ongoing campaign against food waste.