Sep 24, 2025
Creator marketing is a huge part of Blizzard Entertainment's strategy. As the developer of properties with global appeal, such as World of Warcraft, Overwatch and Diablo, it has no trouble finding fans in all corners of the world, including basketball player Luka Dončić, who plays at one of the highest possible...
Sep 19, 2025
Ad Age technology reporter Asa Hiken breaks down the state of AI search advertising, what ads on ChatGPT may look like, how much they’ll cost and the different approaches companies including OpenAI, Google, Meta and Perplexity are taking. Plus, how marketers can strategize for consumers’ changing AI habits.
YouTube...
Sep 17, 2025
On this episode, Luker also talks about what Grillo’s looks for in partnerships.
Sep 12, 2025
Ad Age agency reporter Ewan Larkin demystifies the changing power dynamics at agency holding companies such as WPP, Publicis and Omnicom. Global account leads are becoming more important to agency growth, changing the position of regional and agency brand CEOs.
Plus, Netflix announced it would make ad...
Sep 10, 2025
Greg Hamilton joins the Marketer’s Brief Podcasts to talk about the chain’s four years as an NFL sponsor.