Oct 29, 2025
Blumhouse CMO Karen Barragan gives tips and tricks for Halloween marketing as well as the value of seasonal fans for expanding Blumhouses reach. She discusses the increasing mainstream attention on horror, beginning with Warner Bros. 2017 “It” campaign, and how brands can lean in. Plus, behind the scenes of the...
Oct 22, 2025
Zelle has tweaked its marketing strategy as it has looked to embrace being an emotionally resonant brand. Last month, it worked with its creative and strategic agency of record Pereira O’Dell to launch “When It Counts,” a new brand platform that positions everyday payments as acts of care. It also marks a new...
Oct 15, 2025
Athena Kasvikis is managing iRobot amid a turnaround more than 18 months after regulators nixed its acquisition by Amazon. But she’s also been an entrepreneur who led Behave Bras to success on “Shark Tank.” She brings classical Procter & Gamble marketer training to bear on Roomba, arguably the most iconic brand...
Oct 8, 2025
Meta’s top marketer discusses the latest strategies digital advertisers need to know from search engines to social media. And he weighs in on agencies, automation and AI, in an industry worried about its future.
Oct 6, 2025
Spectrum Reach shows how having the right data can drive performance, brand safety and advertiser confidence.