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Ad Age Marketer's Brief

Feb 21, 2024

CMO Michelle Peterson talks about how marketing has helped grow the 22-year-old brand and what’s ahead

Feb 14, 2024

Andrea Fairchild, SVP of global sponsorship strategy, discusses a title sponsorship with Red Bull and how sports partnerships are changing

Feb 7, 2024

Creative Director Kelly Warkentien talks about being more cost effective and flexible

Jan 31, 2024

The Weather Company CMO Randi Stipes discusses how the owner of Weather Channel app is providing data to clients to help them adjust marketing based on the weather, as climate change changes patterns. Plus, she previews new app functionality that goes beyond basic weather forecasts.

Jan 24, 2024

Dr. Squatch had a Super Bowl ad three years ago, and while it’s never been back has tripled sales since then. Head of brand marketing John Ludeke talks about why thumb wrestling tournaments, odd sounding scents and sports marketing work.