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Ad Age Marketer's Brief

Dec 18, 2019

Laura Lashley, national education manager for Seedlip, which bills itself as the world’s first non-alcoholic distilled spirits brand, talks about the brand’s origins and its plans for Dry January.

Dec 9, 2019

We discuss and dissect our ranking of the 10 companies and brands that marketed their way to the top in 2019.

Dec 4, 2019

Jack in the Box is working on everything from esports and movie partnerships to a possible new tagline as it tries to stand out as “the curly fry in a world of regular fries,” says Adrienne Ingoldt, senior VP, chief brand and experience officer. She discusses the brand’s recent efforts and plans for 2020 on...

Nov 27, 2019

Pepsi’s marketing VP Todd Kaplan talks about the decision to lean into the phrase “Is Pepsi OK,” and why he thinks Cardi B is a perfect fit for the brand. Plus, we try pin him down on what Pepsi has planned for the Super Bowl.

Nov 20, 2019

Does Black Friday still matter? What about Cyber Monday? Which holiday ad campaigns are creating buzz? Ad Age reporters discuss this and more in this week’s holiday-themed pod.