Aug 28, 2019
Buffalo Wild Wings Chief Marketing Officer Seth Freeman dishes on marketing such as tv spots and a football prenup, updated food and why he says watching games at the chain beats sitting in his man cave.
Aug 21, 2019
Although DraftKings offers its users the option to bet on soccer, basketball and NHL games, the NFL season is by far its biggest moneymaker. “This is our Black Friday,” Tom Goedde, CMO at DraftKings says, adding that the company brought creative in house “to keep up with the speed of our sports content – whether...
Aug 14, 2019
Chief Marketing Officer Jay Livingston dishes on how Shake Shack reaches customers with little paid marketing, its plans for a new veggie product and its delivery partnership with Grubhub.
Aug 7, 2019
Vinoo Vijay, CMO of the tax prep giant, on what he is doing to get ready for tax season, why the brand is sitting out the Super Bowl and how it is leaning into personalized marketing.