Jan 30, 2023
We continue our monthly look at purpose ads with Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency. This episode explores M&M’s Super Bowl stunt and a ‘subvertising’ move by climate activists that targets BMW and Toyota.
Jan 25, 2023
Former P&G CEO reflects on a new book about his former boss and mentor John Smale, including Smale’s impact on global expansion, P&G’s legendary collaboration with Walmart and the corporate diversity policy. Plus, he recalls how they bonded over their views on a really bad presentation by former P&G ad agency...
Jan 18, 2023
Lorraine Barber-Miller, chief marketing officer of Philips, talks about how she re-organized the 3,000 marketers of the global health, wellness and grooming company as a digital-first, omni-channel, data-driven organization.
Jan 11, 2023
Penny Brook, chief marketing and experience officer, talks about branding with purpose
Jan 4, 2023
CMO Karen Riley-Grant talks TikTok, conscious consumerism, live shopping and the metaverse