Preview Mode Links will not work in preview mode

Ad Age Marketer's Brief

Jan 30, 2023

We continue our monthly look at purpose ads with  Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency. This episode explores M&M’s Super Bowl stunt and a ‘subvertising’ move by climate activists that targets BMW and Toyota.

Jan 25, 2023

Former P&G CEO reflects on a new book about his former boss and mentor John Smale, including Smale’s impact on global expansion, P&G’s legendary collaboration with Walmart and the corporate diversity policy. Plus, he recalls how they bonded over their views on a really bad presentation by former P&G ad agency...

Jan 18, 2023

Lorraine Barber-Miller, chief marketing officer of Philips, talks about how she re-organized the 3,000 marketers of the global health, wellness and grooming company as a digital-first, omni-channel, data-driven organization.

Jan 11, 2023

Penny Brook, chief marketing and experience officer, talks about branding with purpose

Jan 4, 2023

CMO Karen Riley-Grant talks TikTok, conscious consumerism, live shopping and the metaverse