Jan 26, 2026
Retail media is moving beyond scale, and Roundel wants marketers to rethink what performance really means. In this sponsored episode of Marketer’s Brief, Ad Age's contributing editor, Natalie Zfat, sits down with Matt Drzewicki, senior vice president and general manager of Roundel, Target’s retail media network, to discuss how guest-centric strategies, responsible AI and deeper partnerships are reshaping the retail media landscape.
Drawing insights from CES and early results from Roundel’s new
Precision Plus offering, Drzewicki explains why relevance is
outperforming repetition, how first-party data and closed-loop
measurement are helping brands prove incrementality, and why
discovery increasingly happens offsite through creators, video and
social platforms.
Tune in to hear how AI-powered optimization is improving efficiency
across the funnel, the role of storytelling in an always-on shopper
journey, and what marketers should prioritize as signal loss and
fragmentation accelerate.