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Ad Age Marketer's Brief

Apr 28, 2021

Campbell Snacks Chief Marketing Officer Janda Lukin shares insights behind a TikTok challenge for Goldfish featuring NBA players that garnered 9 billion views, and other ways the kid-focused cracker aims to reach older snackers including a limited-time flavor.

Apr 22, 2021

Kristin Connelly, Overwatch League VP and Head of Marketing, joins ‘Marketer’s Brief’ podcast to talk about new digital tech advancements to combat the pandemic’s negative effect on in-person competitions and the league’s strategy for the future of live gaming events.

Apr 14, 2021

Mayra Rivera, USAA’s CMO, talks about marketing messaging and the channels the insurer is using to expand.

Apr 7, 2021

Barbara McHugh, MLB’s senior vice president of marketing, joins the pod to update us on how the league is approaching the new season, including its Twitch-filled outreach to young fans.