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Ad Age Marketer's Brief

How Light and Fit celebrated flavor and cravings in new rebrand

May 31, 2023

Danone’s VP of Greek yogurt and functional nutrition Surbhi Martin talks about how different yogurt brands are meeting consumer needs

How Geico is growing its brand with better targeting, media and messaging

May 24, 2023

New CMO Damon Burrell talks about Geico’s marketing strategy amid insurance upheaval and why the gecko maintains his appeal

Why Verizon created its Verizon Value organization

May 17, 2023

Cheryl Gresham, CMO and VP marketing for Verizon Value, discusses how her career led her to Verizon, and how the company avoids cannibalization among its many brands.

Why American Girl is using 90s nostalgia and collaborating with Jeni’s Splendid Ice Creams

May 10, 2023

President Jamie Cygielman talks about reaching today’s digitally savvy kids and their parents

How Volvo is putting women in the driver’s seat

May 3, 2023

Janique Helson, head of brand marketing at Volvo Car USA, on how women have not been equally portrayed in automotive marketing and what the brand has done to change that. Plus, she discusses Volvo’s new approach to vehicle safety...