Preview Mode Links will not work in preview mode

Ad Age Marketer's Brief

Mar 18, 2024

Vericast Senior VP Marc Mathies on what happens when third-party cookies disappear—and how marketers can prepare their brand’s data strategy.


Mar 13, 2024

VAB CEO Sean Cunningham on why and how marketers should get more involved with measurement and media, disconnects between marketers and agencies in a new survey, and his falling out with the Association of National Advertisers.


Mar 6, 2024

Chief Marketing Officer Jill McVicar Nelson talks working with Ben Affleck’s agency, Gen Z, and why the brand is focusing on bigger cultural moments on the Marketer’s Brief podcast


Feb 28, 2024

After recently acquiring Radisson, the hotelier is integrating its marketing and technology


Feb 21, 2024

CMO Michelle Peterson talks about how marketing has helped grow the 22-year-old brand and what’s ahead