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Ad Age Marketer's Brief

Nov 27, 2019

Pepsi’s marketing VP Todd Kaplan talks about the decision to lean into the phrase “Is Pepsi OK,” and why he thinks Cardi B is a perfect fit for the brand. Plus, we try pin him down on what Pepsi has planned for the Super Bowl.

Nov 20, 2019

Does Black Friday still matter? What about Cyber Monday? Which holiday ad campaigns are creating buzz? Ad Age reporters discuss this and more in this week’s holiday-themed pod.

Nov 13, 2019

Yin Rani, the new CEO of MilkPEP, joins Marketer’s Brief to discuss how the milk marketing organization responds to an onslaught of non-dairy competition and how her prior roles at Campbell Soup and at agencies prepared her for the role.

Nov 6, 2019

Kirsten Lynch, chief marketing officer at Vail Resorts, which oversees 37 resorts across three countries, on how Vail is using data-driven marketing to create personalized experiences for resort visitors. We also talk about what  effect global warming might have on the ski season.